How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do to make your practice easier to sell and the overall process smoother?

In this podcast episode snippet from the GPBC 2025 series, Dan King explains how to position your practice to sell well. 

Podcast Sponsor: Headway















I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.

Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.

They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.

Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.

Curious how Headway can work for you? 

Meet Dan King















Dan King is co-founder of Fireside Strategic, a private equity firm focused on growing outpatient mental health practices. With a background in law, mergers & acquisitions, and organizational psychology, he combines business expertise with a people-first approach to help practices scale sustainably. Dan has built and sold companies in the coaching industry and brings hands-on experience in supporting clinicians and teams.

Outside of work, he is an avid traveler and has taken part in extreme auto races across Europe and Asia.

Visit Fireside Strategic and connect on LinkedIn.

In This Podcast



* Expect some chaos – at the start 

* 3 high-value steps 

* Final takeaways 



Expect some chaos – at the start 



The thing about selling a mental health practice or any merger-acquisition is that there’s going to be some chaos. There’s going to be miscommunication, there’s going to be rules that you didn’t know existed … But if you find a buyer that is aligned … and wants the same things you want, they’ll help you out. (Dan King) 



Dan King explains in his talk about his cat food debacle, and uses it as an example of what happens when you undergo a mental health practice sale. 

There will be miscommunication, there may be risks of people telling you about rules that may or may not apply, and since this is something that may not have been done before by you, folks may tell you not to do it. 

However, you can and will find someone who is ready and willing to help you: look for those people. 



If you find that aligned buyer, you can persevere through a lot of twists and turns … Acquisition is an emotionally challenging journey. There [are] lots of ups and downs … In the end, I got it done and so can you, if you want to sell a practice. (Dan King) 



3 high-value steps 

1 – Get aligned: This is the first and most important thing that you need to do. 



You need to understand what you want.